Posted January 16 by Roman Kalina
Jan 16 by Roman Kalina

Case study: Improving UX with AR interactive guide

case-study-improving-ux-with-ar-interactive-guide-img case-study-improving-ux-with-ar-interactive-guide-img

Nobody wants to read a thick manual before using a new device. People do not buy products to spend time learning how to use it but rather complete a task in as short an amount of time as possible. Augmented reality (AR) has the potential to totally change how we interact with any new hardware and create a perfect first impression.

Scan the device to start guidance
Augmented reality (AR) can easily detect your device and quickly show an interactive guide on a real-world environment.


Don’t tell. Let them interact.
Onboarding flow can be designed in a very useful way. AR can help guide your customers how to interact with the device for the very first time. The best way is to let them try.


Focusing on primary user tasks
It’s important to show only the most important features of the device and atypical interactions. The onboarding should not take too long.


Help your customer support
Contacting customer service often reflects a UX failure. To reduce customers’ need to contact your company, you can provide effortless options for solving common problems.


Augmented Reality (AR) user experience may not be as exciting as a virtual reality roller coaster ride, but the technology is proving itself as a very useful tool in our everyday lives.

From social media filters, 3D navigation, interactive guides, to surgical procedures, AR is rapidly growing in popularity because it brings graphical elements into our real world, thus enhancing the things we see, hear, and feel. When compared to other reality technologies, augmented reality lies in the middle of the mixed reality spectrum; between the real world and the virtual world.

Companies that can use interactive guide through AR: Bosh, Honeywell, Venstar, Ecobee, Nest, Carrier, Lennox, Schneider, Electric, Lux

Roman Kalina
Roman Kalina is a product strategist and copywriter at PLATFORM.